The Italian brand of sparkling mineral water San Pellegrino, recently teamed-up with the iconic jewelry and fashion accessories brand BVLGARI to commemorate the latter’s 125th anniversary. The two Italian firms jointly designed a limited edition bottle named BVLGARI x San Pellegrino, which aims to celebrate Italy’s refined spirit and culture.

 In 2011 the world witnessed various alterations of growth dynamics within and outside of China. However, the word ascendance is still the one that can best describe the current state of affairs ofthe country. Having surpassed Japan to become the world’s second largest economy, Chinese states men and business leaders are becoming increasingly aware of the crucial role that branding and communications play in this process of growth. For all major brands, international or Chinese, the aim is now to better tailor their products, image, and communications to the needs of a growing, more complex, and more demanding Chinese consumer base.

In time, a brand comes to embody a promise to consumers about the quality and performance of the products or services it provides. Successful brands are unique brands. They naturally stand out in the imagination of consumers, and taglines are one of the most effective ways of improving brand equity.

Social Web Marketing in China: How brands are using Sina Weibo
Since the popularity of Facebook, Twitter and Youtube have grown dramatically over the past few years, there have been volumes of discussions about the influence of social web marketing for brands. In China, the buzz now is Sina Weibo. “Weibo” is a semantic translation of “micro-blog” and follows the same basic structure as Twitter but with several differentiating features.