Brand

LABReport

  1. LABReport Vol. 5 Iss. 1 Apr 2012
    Research
    Research for Brand and Product Innovation
    Strategy
    Mastering Brand Storytelling in China
    Creative
    New Chinese Cultural Trends in Brand Marketing
    Name Analysis
    Name Analysis: The Online Animal Kingdom
  2. LABReport Vol. 4 Iss. 2 Aug. 2011
    Research
    Research with Minority Populations
    Strategy
    Brand Equity Tracking: Gauging the Success of a Brand
    Creative
    Chinese Naming for Online Brands
    Name Analysis
    Culture and Brand Naming in China: The Case of “Si”
  3. LABReport Vol. 4 Iss. 1 Apr. 2011
    Research
    Same Attribute, Different Expression
    Strategy
    Being Smart about Mobile: The Brand Management Perspective
    Creative
    Understanding Chinese Brand Names Online
    Name Analysis
    Name Analysis: Chinese Brand Names that Make You Happy
  4. LABReport Vol. 3 Iss. 4 Dec. 2010
    Research
    The Chinese Perspective on Organic/Natural Cosmetic Brands
    Strategy
    2010’s Top Five Brand Stories in China
    Creative
    Cultural Naming: How brands can take advantage of the multicultural aspect of the Chinese market
    Name Analysis
    Name Analysis: 3 Newly Born Auto Brand Names
  5. LABReport Vol. 3 Iss. 3 Sept. 2010
    Research
    The Digital IQ of Prestige Brands in China
    Strategy
    Brand Identity Decoded
    Creative
    Taglines, Slogans, and the Art of Verbal Branding
    Name Analysis
    Slogan Analysis: Car Slogans in China
  6. LABReport Vol. 3 Iss. 2 May 2010
    Research
    Qualitative market research and Web2.0
    Strategy
    Brand Portfolio Strategy
    Creative
    Two Names, One Logo: Integrating Chinese and Non-Chinese Names in Logo Design
    Name Analysis
    Name Analysis: Case Studies from Sportswear and Fashion
  7. LABReport Vol. 3 Iss. 1 Feb 2010
    Research
    China market entry strategies – bypassing 1st tier cities
    Strategy
    Brand Implementation for White Goods in China
    Creative
    Semiotics vs. Semiology: What the Difference means to brands
    Name Analysis
    Name Analysis: Cold Medicine Brands
  8. LABReport Vol. 2 Iss. 5 Dec 2009
    Research
    Market Research in China’s 2nd Tier Cities
    Strategy
    Integrated Branding: A Multi-Disciplinary Approach
    Creative
    Experiential Branding: Using 5 Senses to Build Brand Equity
    Name Analysis
    Chinese Báijiǔ Brands
  9. LABReport Vol. 2 Iss. 4 Nov 2009
    Research
    High-end cosmetics trends in China
    Strategy
    Product Placement in China: A Branding Opportunity
    Creative
    Chinese Transliteration Strategies for Foreign Brand Names
    Name Analysis
    Name Analysis: Chinese Names for Online Shopping Brands
  10. LABReport Vol. 2 Iss. 3 Sept 2009
    Research
    Semiotic Analysis and China’s Bottled Water Market
    Strategy
    Using Twitter to Build Brand Equity
    Creative
    Why does your company need a Chinese brand name?
    Name Analysis
    Single Character Chinese Trademarks